Meanwhile, Investopedia, which quoted research firm Comscore, stated that Netflix remains the leader in the over-the-top (OTT) services space despite stiff competition from Alphabets GOOGL YouTube and Amazon.com’s AMZN Amazon Prime Video service. The study is based on data collected in the month of December last year. Furthermore, reportedly, in Dec 2016, Netflix had the highest penetration rate of 75% when it came to OTT services, followed by YouTube with 53%. Amazon and Hulu have penetration rates of 33% and 17%, respectively. Notably, subscribers of Netflix clocked 28 hours of average viewing time per month, closely trailing Sling TV with an average viewing time of 47 hours per month. While the stock returned 31.8%, the industry gained 15.5%. View photos The outperformance can be attributed to the companys continuing subscriber growth and an expanding original content product portfolio. Currently Netflix carries a Zacks Rank #3 (Hold). Stock to Consider A better-ranked stock in the broader technology space is Salem Media Group, IncSALM, carrying a Zacks Rank #2 (Buy). view websiteYou can seethe complete list of todays Zacks #1 (Strong Buy) Rank stocks here.
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